Whether you’re a beginner webmaster operator, already have a few websites or are just thinking about getting into the industry, there are a few things you should keep in mind so you can steer clear of any trouble with your credit card merchants.
Federal law 18 U.S.C. 2257 – This critical law states that you must have records documenting the legal age verification of every model featured on your website that is depicted in a manner that is considered sexually explicit. If you’re purchasing your content from someone, then they will be able to provide the proper links to the documents. This is also one very important reason why you shouldn’t steal images from any website. You have no way of proving that they are indeed of legal age.
Use an entry page that provides a warning – Mention that your site contains adult material and that it should not be viewed by anyone under the age of 18. Please use common sense here and do not include any explicit material on your entry page. This shows that you are a responsible webmaster and rest assured, there isn’t one person who didn’t sign up for a website because they had to click on a link to confirm that they are indeed of legal age to view the material.
Age Verification System (AVS) – Since it’s very hard to ask for the driver’s license of anyone visiting your website, one method is to use an AVS. The way this works is very simple. Typically you have to be 18 or older to get a credit card, so the Adult Verification System will verify that the visitor has a valid credit card and then assume that since they have one, that they are of legal age to view your content. This method makes the merchants happy because you’re taking an additional step to decrease chargebacks.